Wednesday, 19 August 2020

Cruelty Free vs Vegan Beauty: Tips and Recommendations | Collab with A Fairytale Dream

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Cruelty-free vs vegan beauty - here's what's hiding in your makeup and skincare products 💞✨⠀ ⠀ As most of us know by now, the beauty industry can be very ugly. Animal derived products and child labour are both very common but today we're discussing the former. 🎀⠀ ⠀ Common animal derived ingredients include squalene (shark liver oil), carmine (a bug used for pigmentation in cosmetics and to create a colouring dye for foods), cow urine, gelatin and so many others - and we haven't even started discussing chemicals yet. There's a massive difference between cruelty free beauty and vegan beauty - but what's the difference and how do you know if a brand is keeping their word? 🤞🏽⠀ ⠀ ⠀ These are all questions @afairytaledream and I answer in our blog post, linked in my bio 💄Do you have a go-to cruelty free or vegan beauty brand, or product recommendations? 👇🏽

A post shared by Miah | Sustainable Living 🇿🇦 (@earthtomiah) on

When I first started my blogging journey, it was beauty that I blogged about. My posts consisted of endless swatches, detailed introductions about specific products where I discussed everything from the pigment of my favourite matte lipsticks  to whether or not the latest eyeshadow palette I had purchased was guilty of fallout. It was only until 2015 that I started becoming cautious of what was really in the products I was using, and what all of the little labels on the packaging meant. I quickly discovered that the beauty industry has some ugly secrets and made sure to educate myself on certain terms such as 'cruelty free' and 'vegan' - it was only two weeks ago that I learnt cruelty free did not mean vegan, and I'm ashamed to admit that! In fact, the person who taught me that is my friend Fifi and this post is in collaboration with her. 

Q: Is cruelty-free the same as vegan?
A: To get a deeper understanding of what cruelty free and vegan is, let me quickly explain them. Cruelty free is a category of makeup or skincare items which states that the cosmetic products have not been tested on animals. I take this with a grain of salt, as the beauty industry has a ton of loopholes. The second term I'd like to address is vegan makeup. Like the vegan diet, vegan beauty products are items which contain no animal products or by products. I was incredibly confused when I learnt that vegan and cruelty free products are not the same thing, but it makes more sense now as just because items may not have been tested on an animal, doesn't mean that an animal wasn't used to produce the product. Common examples include squalene (a natural chemical compound often found in shark liver oil) in skincare products, as well as carmine bugs, which are often used not only for pigmentation in cosmetics but as natural dyes in food products. Gross! 

If brands can lie about their cruelty free status, how can you tell which brands are truly cruelty free?
Fifi says that you'd be surprised by how many brands do this! The best advice that she can give is to always check a trustworthy third party website and to not believe what the packaging says nor to refer to the company's official website. "Not tested on animals" is something that can always be seen on the packaging of brands like Bath and Body Works as well as Bodycology - but actually neither of those brands are cruelty-free! Both Fifi and I use Cruelty Free Kitty as trustworthy sources, though Fifi recommends also checking out Ethical Elephant. Brands often lie about their cruelty free status under the ethics portion of their website, says Fifi. Some of the absolute worst offenders are companies like Dove, who have gone as far as advertising that they're cruelty-free in TV commercials and Instagram ads. They even have a certified cruelty-free PETA label on their packaging - however, it's barely credible as PETA certifies numerous brands that test on animals. Fifi and I both agree that it's super important to do your own research, as companies take advantage of cruelty free beginners with misleading advertisements and even packaging.

Our cruelty-free recommendations
Makeup: Fifi loves Makeup Revolution and Colourpop for affordable drugstore makeup. She also recommends Beauty Bakerie and Medusa's Makeup for something different, creative and still affordable. For high end, Fifi loves Tart, Anastasia Beverly Hills and Cover FX. As for me, I also love Makeup Revolution, especially their highlighters. NYX is great for every day makeup and LA Girl is a go to for concealers. Two of my favourite brands are Too Faced and Zoeva which are both cruelty free. I highly recommend Zoeva's eyeshadow palettes and I love Too Faced's lip products. However,  keep in mind that their parent company (Estee Lauder) tests on animals.
a current favourite by Too Faced

Skincare: Fifi sticks to Pixi by Petra, Bliss and Pacifica and I stick to natural and zero waste skincare products such as green tea steams, green clay masks and a konjac sponge.

Perfume: Fifi enjoys the DefineMe fragrance which is by a non-toxic, cruelty free and vegan brand that has you take a quiz prior to selecting a perfume because each perfume promotes something different. She currently has her eyes on the "Audry" perfume which promotes self love and a feeling of well-being. I don't really wear perfume!

@afairytaledream and @cupcakethemalshi
Let me know if this post was helpful in the comment section or if you have any suggestions for cruelty free or vegan products that you love! Be sure to check out Fifi's blog and Instagram as well

All my love,

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